Let’s face it—advertising isn’t exactly thrilling on its own. It’s our job (mine as a director) to make it worth watching. And I take that seriously. Whether it’s through bold visuals or a solid creative concept, I focus on crafting content that brings real value to the audience. For the past 8 years, I’ve worked in commercial video production, branded content, and storytelling—turning ideas into images that (hopefully) make people stop scrolling. I specialise in directing, creative vision, and precise editing. I know my way around a production set and how to keep things running smoothly—without losing my cool. I’m based in Florence, but good stories have no borders—and I’m always open to collaborating wherever the right project takes me.